can you target cities using global web index

The platform collects data in demographics, online behavior, device access, media consumption, social media, and marketing touch points – after which it presents data through charts and dashboards. GWI combines survey data from millions of panelists with advanced analytics and data science to provide professionals with audience insight. The company raised $180M series B funding in February 2022, and was valued at $850M. Almost a decade after the company was founded, and with customers including Google, Spotify, WPP and Omnicom Group, it closed its first round of series A funding in 2018. The story was picked up by various news outlets including Huffington Post, Bloomberg, and the Financial Times, where the rise of VPN has been attributed as the primary enabler for Chinese internet users circumventing website blocks. In October 2012, GWI surprised social media analysts and commentators by claiming that Twitter and Facebook had big followings in China and Vietnam (later lift the ban on Facebook) – countries where those social networks are blocked by their respective governments. GWI profiles consumers across 48+ countries with a panel representing over 2.7 billion digital consumers, making insights available through a subscription-based platform. The company provides audience insight to publishers, media agencies and marketers around the world. GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009.

Can you target cities using global web index